Customer Challenges We Solve

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Sales teams are struggling to engage customers with less time and resources, and they are no longer able to maintain an ideal communication cadence

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Forecasts continue to increase while budgets decrease, creating an urgent need to use data-driven insights to develop strategic, targeted communication strategies
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A significant amount of marketing dollars goes to supporting sales programs and speaker events, but results are very inconsistent across markets

Our Customizable Solutions

Our sales force extension solutions use data-driven rules based on business triggers to drive your communication strategy and cadence. Triggers can include any type of measurable event, such as:

  • Sales reach or frequency
  • Product utilization
  • Speaker events

Our automated process evaluates the changing business conditions within each market and automatically sends the appropriate communications to the right customers on behalf of your sales team. Our solutions are both effective and smart—smart enough to know exactly where to provide support at the exact time it is needed.


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Business Triggers – Communications are automatically triggered based on measurable business events

Relevant Messages – Relevant communications are sent at the right time to the right customers

Customizable Templates – Communications are personalized to each recipient to ensure connection and engagement

The WingmanSM Platform

Our Wingman products are designed to be your sales force’s best friend.

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Wingman Dynamic Deployment
  • Uses business rules to determine ideal reach and frequency based on customer segments, sales activity, product utilization, etc
  • Includes one or more communication channels, such as email, direct mail, or phone
  • Strengthens sales representatives’ existing customer relationships through personalized touchpoints

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Wingman Speaker Event
  • Provides timely and engaging supplemental communications for professional events to ensure key messages are clearly received and retained
  • Maximizes business results by ensuring follow-up occurs within the critical 3 to 10-day window
  • Leads to increased attendance and better message retention for your events, resulting in faster activation with your attendees

Customer Benefits

In our 10 years focusing on sales force extension programs, we have successfully reached over 150,000 HCPs.



RELEVANT

Sends the right message to the right target at the right time


SMART

Uses data-driven solutions that maximize your budget


ENGAGING

Creates customized communications designed to relate to the targeted audience

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