We use proprietary methodologies to determine WHAT market factors are driving your brand’s performance and WHERE they are having the biggest impact.

Customer Challenges We Solve

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Effectively differentiate markets based on unique drivers to maximize performance
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Provide timely insights into geographic anomalies and trends to optimize territory results
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Support differential allocation of marketing budget and resources to high potential markets

Our Proprietary Solutions

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For teams that know what market factors are driving brand performance and need to explore them together to DIRECT strategy

  • Uses online, interactive tool
  • Includes 5-7 most critical market factors
  • Determines WHERE to focus resources

Explores Where to Focus Your Strategy

  • Combine multiple performance factors to allow timely, simple data exploration 
  • Explore unique data combinations to uncover new opportunities
  • Monitor key trends to monitor progression over time
  • Share across all marketing functions to strategically allocate resources

Brand Exploration Using Relevate riDirectSM Tool

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For teams that need to validate the market factors driving brand performance and need absolute certainty to DRIVE strategy

  • Uses patented, statistical process
  • Evaluates hundreds of market factors
  • Determines WHAT to focus on and WHERE to focus resources

Identifies What & Where for Your Brand

  • Identifies driver groups that show significant correlation to the brand’s key performance metrics 
  • Determines potential impact of driver group on key performance metrics
  • Provides comprehensive Driver Group Report including action plans
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