Insights from our thought leaders.

Only 25 days until the start of something BIG.
By Sharon Bittner,
Chief Communications Officer

How many of you plan your summer around a family reunion or vacation?

Getting everyone together on the same date, and making time to do so, can be challenging. However, it’s (usually!) a rewarding experience…

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How Can an 80s Shampoo Commercial Grow Hospital Business Today
By Sharon Bittner,
Chief Communications Officer

“If you tell two friends, then they’ll tell two friends, and so on and so on and so on.” You may not know the product, but I’ll bet that you’ve heard the reference. …

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Low-Risk Patients Are High-Value Assets (Part 4 of 4)
By Sharon Bittner,
Chief Communications Officer

In this post-reform healthcare environment, customers have both freedom and responsibility when it…

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Learning about the life of an Organized Customer Marketer
By Jeff Spanbauer,
Chief Executive Officer

I recently attend the Modern Healthcare Strategic Marketing Conference in Chicago, IL. This conference targets hospital and group practice marketers…

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Do’s and Don’ts of Engaging with ACOs
By Chris Cushman,
Group VP, Client Partnership

Accountable Care Organizations (ACOs) were introduced as part of the Affordable Care Act (ACA)…

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The Most Valuable Hospital Asset is Lifetime Customer Loyalty (Part 3 of 4)
By Sharon Bittner,
Chief Communications Officer

In this post-reform healthcare environment, customers have both freedom and responsibility when it…

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Regional Relevance Is Everywhere (Are you paying attention to it?)
By Chris Cushman,
Group VP, Client Partnership

Coca-Cola established dominance in the early 20th century largely because of it mastered local and re- gional marketing…

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Hospital Customer Engagement is Easy as 1-2-3 (Part 2 of 4)
By Sharon Bittner,
Chief Communications Officer

In this post-reform healthcare environment, customers have both freedom and responsibility when it…

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True Innovation: Challenges the Status Quo, Changes Behavior
By Jeff Spanbauer,
President

We are experiencing innovation at a record pace. In fact, based on Merriam-Webster’s definition “the in- troduction of something new,” I could argue that we see new things every day.

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Data. Information. Analytics. Success.
By Lisa Klein,
VP, Market Intelligence

Imagine a bridge. It allows people to get from one side of the geography to the other, without which they would not be able to make the connection.

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Pull-Through Marketing: Implementation is Sexy!
By Chris Cushman,
Group VP, Client Partnership

I bet you have never heard anyone say that before, have you? Make sure I get credit for it when, moving forward, you use it over and over again…

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An Interview with a Regional Sales Director – Getting the most out of your sales force
By Chris Cushman,
Group VP, Client Partnership

I still believe the best part about any job is working with great people. The excel spreadsheets and the status reports don’t get me out of bed in the morning…

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Hospital Customers are Assets (but don’t let that limit your thinking) (Part 1 of 4)
By Sharon Bittner,
Chief Communications Officer

In this post-reform healthcare environment, customers have both freedom and responsibility when it…

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Tackling Performance Variation with a Full Focused Approach
by Jake Linz,
Account Executive

Albert Einstein, a man who has numerous accom- plishments to his name—one being the Nobel Prize in Physics in 1921—is widely considered an expert of Physics and Philosophy.

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Accountable Care Organizations 101
by Chelsa Burke,
Senior Manager, Market Intelligence

Despite having the highest per capita health care spending, the United States has poor overall health care quality.

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