Tue, Aug 28, 2018 2:00 PM - 3:00 PM EDT

Provider Engagement: Dynamics, Challenges and Opportunities

Provider engagement is critical to the success of your hospital or health system, and in today’s healthcare environment, how to best engage physicians can be challenging and confusing.

Join Bruce Kennedy, Executive Practice Leader at Relevate Health Group to: 
1. Gain understanding of physician-hospital dynamics, challenges and opportunities 
2. Understand the growing role physicians play in meeting hospital goals and driving alignment 
3. Learn how to effectively engage physicians with the content they want to drive the performance metrics you need 


Tue, Sep 25, 2018 2:00 PM - 3:00 PM EDT

Improving Service Line and Subspecialty Marketing Strategy and Implementation Readiness

Service line marketing can be challenging in the best of times. Given the current climate of clinical integration, practice and provider acquisition, and shifting system priorities, marketing leaders must continually evaluate the most effective implementation pathways to achieve service line growth goals. Readiness to market is a vital evaluation component and critical to success. 

Join Bruce Kennedy, Executive Practice Leader at Relevate Health Group, to: 
1. Gain better understanding on the challenges of service line marketing readiness 
2. Learn how to develop a Readiness Matrix to support your marketing priorities 
3. Improve alignment between your strategic marketing budget and hospital system business strategies 


Tue, Oct 23, 2018 2:00 PM - 3:00 PM EDT

Hospital Marketing Development - Engaging the Right Vendors for the Right Reasons

One only has to scan the ever growing list of new and existing vendors that are sponsoring the annual healthcare marketing conferences to note the myriad of resources available to support your hospital’s marketing initiatives. The number of vendor options can be daunting to assess and can sometimes run counter to effective marketing implementation. Adopting an approach to assessing and engaging marketing vendors can often determine the success of your marketing projects.

Join Bruce Kennedy, Executive Practice Leader at Relevate Health Group, to: 

  1. Understand the four major types of hospital marketing vendors and when to engage them.
  2. Learn when in-house or outsourcing options are most effective to achieving your service line or branding objectives.
  3. Assess hospital marketing vendor strengths and weaknesses based on your level project readiness.
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Who is Bruce Kennedy?

Bruce Kennedy is a healthcare marketing strategist with over 20 years of experience in multiple care delivery environments, surgical patient safety and quality, and digital hospital product development. As Executive Practice Leader for Relevate Health Group, Bruce leads Relevate's hospital solutions division developing strategic consumer, patient, and physician engagement programs. Prior to joining Relevate, Bruce led marketing operations at Duke Health for over a decade as part of Duke’s Strategic Business and Planning division. Later, Bruce held consulting roles with Ascension, WebMD, Everyday Health and participated in initiatives advancing global patient safety, clinical quality, and combating healthcare disparities.

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